The creation of Lions Tale manifested from drive, passion and discipline. To be bold and fearless enough to create your own lane. Lions Tale represents adversity and the heart it took to develop an outdoor performance apparel. When wearing Gear By LTA, I want you to feel like you have the heart of a lion and be fearless to share your story.

Always remember- “ Stay solid to yourself and 100 in your heart. And I promise you everything will be aight!”

Lionel James